CIPLA
Brand refresh and visual identity system for Uganda's Ministry of Agriculture, Animal Industry and Fisheries.
Client
CIPLA QCI
Discipline
Art Direction · Graphic Design · Photography
Year
2023
Country
Uganda
An integrated report where photography and design carried the story.
My part in the book.
CIPLA's integrated report brought photography, design, layout and content together in one book. I worked as art director on the project.
I took the photos myself and planned the shot list. I designed the cover and the layout templates the rest of the book was built on.
Experience
Three cover directions.
The layouts the rest of the book was built on.
What deserved prominence
The report held a lot.
The job was choosing what to bring forward.
Key figures, set large
The numbers that mattered most got display size and a short label, so the eye lands there first.
An icon for every topic
Icons picked from an icon bank gave each section a quick visual handle.
Pull quotes that stand apart
Highlighted extracts were placed where the eye would land, away from the body text.
Case Studies
BRANDING
ASIGMA Capital
ASIGMA Capital handled big projects, so its brand had to look the part: a full visual system, plus motion that brought the logo to life on every platform.
ART DIRECTION
CIPLA / Tribal Comms.
An integrated report for CIPLA. As art director, I covered photography, the cover and layouts, and chose what deserved prominence, using icons and highlights.
BRANDING
MAAIF Brand Refresh
The brand system built around Uganda's coat of arms for the Ministry of Agriculture, Animal Industry and Fisheries: colour, pattern, typography, and application.