From finance, agriculture, pharmaceuticals, construction materials, broadcasting, human rights and entertainment. The industry changes every time. The job does not: work out what the brand has to say, then make it impossible to miss.
Strategy first, then design.
I started by making things look good. Years in communications and marketing showed me that the work people remember begins earlier, with a decision about what it has to say and who it is for. So that is where my Kreativ process begins now, and design is how the idea reaches people.
Selected work
MAAIF Brand Refresh
BRANDING
The brand system built around the national coat of arms for the Ministry of Agriculture, Animal Industry and Fisheries: colour, pattern, typography, and application.
Uganda Clays Limited
INTEGRATED REPORT
An integrated report for Uganda Clays Limited. As art director, I took the photos, designed the cover and layouts, and chose what deserved prominence, bringing it forward through icons and highlights.
Strategy first, then design.
I started by making things look good. Years in communications and marketing showed me that the work people remember begins earlier, with a decision about what it has to say and who it is for. So that is where my Kreativ process begins now, and design is how the idea reaches people. The goal is brands and experiences that actually speak.
