ASIGMA Capital
ASIGMA Capital
ASIGMA Capital
Client
Client
ASIGMA Capital
ASIGMA Capital
Discipline
Discipline
Brand Identity · Motion · Social Content · Creative Strategy
Brand Identity · Motion · Social Content · Creative Strategy
Role
Role
Creative Designer and Strategist
Creative Designer and Strategist
Identity and content system for an investment management firm creating impact across Uganda and the continent.
Identity and content system for an investment management firm creating impact across Uganda and the continent.
Identity and content system for an investment management firm creating impact across Uganda and the continent.
Promising. Present. Unnoticed.
Promising. Present. Unnoticed.
Promising. Present. Unnoticed.
ASIGMA was already doing work that mattered. It worked with leading institutions, development partners, and communities to move capital where it could create lasting impact. The work was serious. The reach was real. What was missing was a visual presence that reflected both. The task was to give ASIGMA an identity with the confidence, clarity, and range its work had already earned.
ASIGMA was already doing work that mattered. It worked with leading institutions, development partners, and communities to move capital where it could create lasting impact. The work was serious. The reach was real. What was missing was a visual presence that reflected both. The task was to give ASIGMA an identity with the confidence, clarity, and range its work had already earned.
Strategy. Design. Storytelling.
Strategy. Design. Storytelling.
Strategy. Design. Storytelling.
Before design began, the work started from the inside:
Before design began, the work started from the inside:
Before design began, the work started from the inside:
Understanding ASIGMA's role, the people it serves, and the trust each audience needs before it can act. The result was a strategy built around a simple idea: ASIGMA connects institutional capital to impact on the ground. Every design decision followed that journey.
Understanding ASIGMA's role, the people it serves, and the trust each audience needs before it can act. The result was a strategy built around a simple idea: ASIGMA connects institutional capital to impact on the ground. Every design decision followed that journey.
The Logo.
The Logo.
The Logo.
ASIGMA's work does not end in a boardroom. It moves through institutions, programmes, and communities until it reaches the people at the end of the chain. The logo was built around that movement. A single form expands outward through staggered strokes, creating a ripple that represents impact travelling from one point to the next.
ASIGMA's work does not end in a boardroom. It moves through institutions, programmes, and communities until it reaches the people at the end of the chain. The logo was built around that movement. A single form expands outward through staggered strokes, creating a ripple that represents impact travelling from one point to the next.
A logo is just a starting point.
A logo is just a starting point.
A logo is just a starting point.
The identity extended into every element that makes a brand recognisable: colour, typography, pattern, imagery, and tone of voice. Each element was designed to connect back to ASIGMA's work and the people behind it. The result is a complete system: consistent across formats, clear across audiences, and flexible enough to grow with the organisation.
The identity extended into every element that makes a brand recognisable: colour, typography, pattern, imagery, and tone of voice. Each element was designed to connect back to ASIGMA's work and the people behind it. The result is a complete system: consistent across formats, clear across audiences, and flexible enough to grow with the organisation.
The Brand System.
The Brand System.
The Brand System.
Colour
Colour
Colour
Typography
Typography
Typography
Primary Header: PLayFair display
Primary Header: PLayFair display
Playfair Display
Playfair Display
Playfair Display
Used for headlines, large display text, and all primary communication. Clean, modern, authoritative.
Used for headlines, large display text, and all primary communication. Clean, modern, authoritative.
Secondary — ARIAL FAMILY
Secondary — ARIAL FAMILY
Arial family
Arial family
Arial family
Used for body text, captions, and supporting copy. Readable at all sizes across digital and print.
Used for body text, captions, and supporting copy. Readable at all sizes across digital and print.
Going Digital.
Going Digital.
Going Digital.
ASIGMA had the work, the partners, and the track record. Its digital presence needed to communicate that with the same confidence it brought into every meeting. The goal was to create content that made impact visible, attracted the right talent, and positioned ASIGMA as a trusted investment management firm in Uganda and across the continent.
ASIGMA had the work, the partners, and the track record. Its digital presence needed to communicate that with the same confidence it brought into every meeting. The goal was to create content that made impact visible, attracted the right talent, and positioned ASIGMA as a trusted investment management firm in Uganda and across the continent.
Innovation
Experience the future of design with liquid glass aesthetics
Performance
Smooth animations and seamless interactions
Design
Beautiful glassmorphism inspired by Apple's design language
Glass Box
Beautiful liquid glass effect with smooth animations
Built to live everywhere.
Digital, social, and print — one identity, every format.
Branded print materials built to the same visual system. From internal documents to external communications, the identity holds up everywhere.
Digital and Social Media
Animated graphics and campaign GIFs designed for Instagram, LinkedIn, and digital platforms. Consistent, scroll-stopping, recognisably ASIGMA.
Special Campaigns
Motion graphics, kinetic content, and campaign animations built to carry the ASIGMA message into every feed and timeline.
Innovation
Experience the future of design with liquid glass aesthetics
Performance
Smooth animations and seamless interactions
Design
Beautiful glassmorphism inspired by Apple's design language
Glass Box
Beautiful liquid glass effect with smooth animations
Built to live everywhere.
Digital, social, and print — one identity, every format.
Branded print materials built to the same visual system. From internal documents to external communications, the identity holds up everywhere.
Digital and Social Media
Animated graphics and campaign GIFs designed for Instagram, LinkedIn, and digital platforms. Consistent, scroll-stopping, recognisably ASIGMA.
Special Campaigns
Motion graphics, kinetic content, and campaign animations built to carry the ASIGMA message into every feed and timeline.
Innovation
Experience the future of design with liquid glass aesthetics
Performance
Smooth animations and seamless interactions
Design
Beautiful glassmorphism inspired by Apple's design language
Glass Box
Beautiful liquid glass effect with smooth animations
Built to live everywhere.
Digital, social, and print — one identity, every format.
Branded print materials built to the same visual system. From internal documents to external communications, the identity holds up everywhere.
Digital and Social Media
Animated graphics and campaign GIFs designed for Instagram, LinkedIn, and digital platforms. Consistent, scroll-stopping, recognisably ASIGMA.
Special Campaigns
Motion graphics, kinetic content, and campaign animations built to carry the ASIGMA message into every feed and timeline.
The Reach.
The Reach.
The Reach.
ASIGMA has worked with organisations including the World Bank, USAID, and IFC, while its work extends through institutions and programmes to the communities they serve. The identity needed to carry authority in institutional settings and remain clear wherever the work reached. One visual language, built to travel the full distance between capital and impact.
ASIGMA has worked with organisations including the World Bank, USAID, and IFC, while its work extends through institutions and programmes to the communities they serve. The identity needed to carry authority in institutional settings and remain clear wherever the work reached. One visual language, built to travel the full distance between capital and impact.
ASIGMA in application
ASIGMA in application
ASIGMA in application
A visual system designed for the places ASIGMA already works: presentations, reports, social content, campaign materials, and everyday communication. Project imagery to be added.
A visual system designed for the places ASIGMA already works: presentations, reports, social content, campaign materials, and everyday communication. Project imagery to be added.
More work for ASIGMA
Campaign Graphics
ASIGMA
2022
Campaign visuals and branded communications for ASIGMA.
Brand Applications
ASIGMA
2022
The visual identity applied across ASIGMA's project communications.
Digital Content
ASIGMA
2022
Animated social graphics and digital campaign content.
Draft Files Download
A closer look at the working files behind the ASIGMA identity.
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Download Files